AORC Contingency Program
Brands and race vehicles are already connected — this is the next step...
The American Off-Road Racing Championship Contingency Program is designed to incentivize racers to partner with industry-leading brands who offer cash bonuses, product credits, and service discounts based on race performance and brand loyalty. This program not only rewards racers but also increases brand visibility, product usage, and fan engagement through structured branding requirements. It’s a win-win marketing strategy — brands get exposure on race vehicles and racers get rewarded for repping those brands while competing.
Reframing Contingency as an Opportunity and a Tool for Growth:
Contingency is a customer acquisition engine. There is a strategic correlation between how many racers use your product and how much contingency your brand should offer. Brands with fewer racers using their product naturally have fewer chances to place in top positions and reduced likelihood of paying out contingency. At face value, that might seem like a win for the brand (less money paid out), but in reality you're not posting contingency for wins — they're not happening yet. You’re posting contingency to create the opportunity for wins.
How does AORC's Contingency Program work?
Traditional contingency programs are outdated. Manual processes slow everyone down, make tracking overwhelming and cause confusion about what brands owe and what racers have earned. As a result, opportunities for engagement and visibility are missed. AORC's Contingency Program modernizes traditional contingency by eliminating the hassle traditionally tied to contingency programs and automatically tracking racer participation and generating clear post-race reports, so brands know exactly who qualified and what’s owed.
- Integrated Registration System:
- Brands: Your contingencies can be declared through your UNLTD Brand Account by selecting classes you would like to support through contingency.
- Racers: You will opt in to these contingency programs during registration or anytime before the race by selecting participating brands and declaring product use from within their UNLTD account.
- Verified Compliance: Tech Inspection and onsite content capture verifies decals and product usage.
- Automated Post-Race Reports: Race results sync automatically with brand contingency requirements as soon as official results are certified.
- Brands: A list of racers who qualified, finish positions, payout amounts and contact information for payouts will be generated to your UNLTD Brand Account.
- Racers: A personalized report showing total contingency earnings will be generated to your Racer UNLTD Racer Account.
Where do contingencies appear on AORC's website?
In addition to the Contingency Page, posted contingencies also appear on:
- Brand Pages, showcasing each brands contingency contributions.
- Class Pages, filtering contingencies specific to that class.
- Entry Lists, telling the racers how much contingency they will win given their declarations.
- Ideal Race Set Up within each class page, helping the racers choose which brands to run if they want to maximize their winnings.